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New “purpose-driven” line launches in Canada.
March 24, 2021
By: Christine Esposito
Editor-in-Chief
Taking inspiration from the Dove Self-Esteem Project, Unilever’s Dove brand has rolled out the Dove Kids Care bath collection in Canada.The line’s packaging features positive affirmations and provides access to interactive body confidence resources by scanning a QR code on the back of each bottle. “We're excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project,” said Divya Singh, category lead, skin cleansing, Unilever. R...
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